TADA (The Arts Deserve Attention) Productions Inc. is the non-profit parent company of the award-winning TADA Theatre that celebrates 17 years of operation in Lincoln’s Historic Haymarket. For over 20 years, TADA Productions, Inc. has offered professional quality, affordable theatre to patrons ranging from a wide demographic. ​​With an intimate house, The TADA Theatre is the little theatre that does BIG things for the performing arts. It not only provides a means of entertainment but has been proven to strengthen our good mental health. Featuring a diverse group of theatrical artists, a dedicated production team, an ever-growing patron base and a distinguished Board of Directors, TADA has involved hundreds of volunteers, students, educators, actors, designers and guest regional artists working towards the same goal of connecting our community with the positive power of theatre in a safe and creative environment.

 
TADA’s Recognitions

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• TADA is a recipient of a Proclamation for Theatre Excellence from the State of Nebraska.

• TADA is a recipient Impact Award for downtown development from the Downtown Lincoln Association.

•  TADA is a recipient of a Mayor’s Arts Award from the City of Lincoln.

• On May 12, 2023 the city of Lincoln, Nebraska declared it TADA Theatre Day for its 15th anniversary and the positive impact it has had on the city.

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Putting A National Spotlight On Nebraska and Its Performers

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• ​TADA received national recognition working directly with the show creators on the Midwest premiere of Jekyll & Hyde the musical and on the regional premieres of The 25th Annual Putnam County Spelling Bee, Happy Days A New Musical, The Spidey Project and Gilligan's Island the musical.

• TADA was the first independent theatrical company to be granted rights to perform the New York blockbuster Forbidden Broadway.

• TADA hosted professional actors Robert Westenberg and Kim Crosby from the original Broadway cast of Into The Woods for a special concert and masterclass for local artists.

• TADA has received direct permission to perform songs from such theatre composers and lyricists as Lynn Ahrens, Stephen Schwartz and Todd Almond.

• TADA produced the world premiere of the comedy Bard Of Blood by playwright and television producer of The Brady Bunch, Lloyd J. Schwartz. Mr. Schwartz attended the show and led several master classes at the theatre and University of Nebraska-Lincoln.

• TADA hosted Grammy Award winning guitarist Laurence Juber who performed a concert for the public as well as a master class for local musicians.

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TADA’s Collaborations / Missions

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• TADA strongly believes in the positive power of theatre on our mental health and continues working alongside specialists in this area in order to inform more of the public of its benefits.

• The TADA Theatre partners with the Food Bank of Lincoln every year to fill barrels of food during their holiday production.

• TADA has collaborated with OutNebraska and the LGBTQ community during the production of Fun Home and continues to be a space of inclusivity.

• The TADA Theatre works closely with area colleges and other academic outlets so that students and faculty can perform alongside theatre professionals.

• During its production of RENT, The TADA Theatre collaborated with The Nebraska AIDS Project and was able to raise a sizable donation as a result.

• TADA Productions, Inc. produced one of the first outdoor performances in the United States during the pandemic.

• TADA has collaborated with the Lied Center For Performing Arts on many productions.

• TADA collaborated with the Nebraska Symphony Chamber Orchestra and visual artists Bob Hall on a production of Sweeney Todd at Kimball Hall.

• TADA collaborated with the Lincoln Parks and Recreation Department on productions of Beauty and The Beast and Little Shop of Horrors where part of the proceeds went to the Sunken Gardens Renovation Project.

• TADA collaborated with NET Media on a live radio production of A Cornhusker Christmas.

• TADA collaborated with the International Quilt Study Center with a production of the musical Quilters.

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